All Posts Tagged With: "public"
Why Is Media Marketing More Effective Than PR?
Few institutions are more ingrained in our daily lives than the media. We awake to the radio and read the morning paper. By day we scan magazines, newspapers and newsletters and by night we tune in the evening news and read books. There’s no doubt that much of our time is devoted to absorbing and [...]
24Jun2009 | Peter G. Miller | 0 comments | ContinuedPR And The Big Business Connection
In the early 1900s big business was the subject of scathing articles and books by such muckrakers as Upton Sinclair and Ida Tarbell. There were few industry spokesmen to respond, a gap soon filled by business writers who quickly saw that they could earn more as publicity agents than as journalists.
The use of publicity agents, [...]
Awesome post. It's so hard to differentiate yourself and your services unless you want to sound like Billy Mays (RIP) ...