All Posts Tagged With: "beat"
A Common Sense Guide To Practical PR
While the advantages of media attention are attractive — at least on occasion — contacting reporters may seem strange and foreign. In a society where “tooting one’s horn” is seen in a negative context, emailing or calling total stranger to promote oneself or one’s story may seem pushy, egocentric and tasteless.
There is also the problem [...]
How Big Companies Get Media Coverage
There aren’t many days when the news is not dominated by massive organizations. When a large corporation opens a new factory, the Red Cross seeks blood, a union strikes or the local government raises taxes, many people are affected and by definition such events are news.
That giant organizations are well covered by the media is [...]
Awesome post. It's so hard to differentiate yourself and your services unless you want to sound like Billy Mays (RIP) ...