Advertising Mail

Over the years one of the most consistent subjects raised by promoters concerns the matter of advertising mail and database marketing. In essence, low-key, targeted, advertising mail turns out to be an enormously effective media in an age of high-tech and hype.

Promoters want to know how to use advertising mail both for their own purposes and for the benefit of clients.The material that follows was developed by the author for the Advertising Mail Marketing Association (AMMA), a Washington-based association representing the nation's largest mailers, mailing list brokers, and others with an interest in postal matters.

Peter G. Miller is an image, marketing, and public relations consultant whose clients include selected national corporations, associations, and web sites. Mr. Miller can be reached at peter@boardroomarts.com