Model Programming

Media marketing programs range in size from two-page letters to massive documents not much smaller than community phone books. Regardless of size, all programs must first analyze problems and then offer detailed solutions based on media marketing principles

What does a program say? The best way to find out is to examine realistic models, and in the section that follows we've outlined programs for a variety of situations.

The plans are organized with program elements first and then likely actions and responses later. Although the organizations, individuals and specific situations described in the following programs are entirely fictitious, some elements and wording have been used in actual proposals