Journalism 101
Journalism 101: Media Versus Medium
What do we call the Internet, newspapers, TV and radio? They are the “media” when grouped collectively, as in “media reports say the war is going well.”
In formal language, a single newspaper might be called a “medium” but the term is convoluted and most people will not use it. No one says “I read the [...]
How Big Companies Get Media Coverage
There aren’t many days when the news is not dominated by massive organizations. When a large corporation opens a new factory, the Red Cross seeks blood, a union strikes or the local government raises taxes, many people are affected and by definition such events are news.
That giant organizations are well covered by the media is [...]
PR And The Big Business Connection
In the early 1900s big business was the subject of scathing articles and books by such muckrakers as Upton Sinclair and Ida Tarbell. There were few industry spokesmen to respond, a gap soon filled by business writers who quickly saw that they could earn more as publicity agents than as journalists.
The use of publicity agents, [...]
Awesome post. It's so hard to differentiate yourself and your services unless you want to sound like Billy Mays (RIP) ...