Archive for September, 2009
How To Become A Media “Authority Figure” And Be Quoted In The News
While packaging is part of the promotion game, another part depends on the status of the packager.
“Authority figures,” people who can be identified in some way, are important in journalism because covering, quoting or citing them gives depth and credibility to stories. The “person on the street” and the “family from Peoria,” represent the common [...]
7 Ways To Build A Successful News Story
It’s always news when the circus comes to town or a new teenage spelling champ is proclaimed, even though everyone has heard these stories before. Such events are newsworthy only because promoters have taken standardized stories and added a little spice, a new twist and some updating to make them current. Here are seven quick [...]
10Sep2009 | admin | 0 comments | Continued10 Ways To Kill A News Story
With so many media outlets looking for good stories, you’d think most promoters would have little trouble getting ideas circulated. Yet many valid story concepts are never covered for the oddest of reasons: The promoter prevents coverage!
This sounds like an utter contradiction of purpose and intent, but it happens more frequently than anyone might believe. [...]
Awesome post. It's so hard to differentiate yourself and your services unless you want to sound like Billy Mays (RIP) ...